Three weeks of World Cup, built to take a crowd
The brief: a community watch party for the World Cup, built to bring people and families together. We fabricated the full footprint: a 38-foot-wide, 12-foot-tall turf wall with an LED-lit, cleat-mounted logo. An oversized soccer goal, about 12 feet tall and 30 feet wide, with an aluminum frame and a custom-crocheted net that spells out a message. A soccer arch over 30 feet wide, hung with soccer balls and LEDs, built as a facade over box truss. Plus three paver-and-turf checkerboards, three oversized Connect 4 games, and branded cornhole.
Outdoor, public, and open for nearly three weeks. We installed it, maintained it for the full run, and loaded it out. That maintenance window is the unglamorous part that keeps a public activation photogenic on day 18.
Produced with Brand Apart. Truss by 4Wall.
Get in touch or see more work.